Keep one core message, raise contrast, cut copy and make the CTA obvious. Check readability on mobile.

The topic «5 costly mistakes in banner layouts» sounds simple, but in real projects it changes a lot. It is mainly about how to set priorities in креативе и визуальном акценте, so that the ad budget drives revenue growth rather than just impressions.

Good results come from sequence. First, formulate a clear value for the audience — briefly and specifically. Then pick a visual and the placements where the audience actually spends time. Where relevant, add light animation and a clear call to action, and repeat the key message on the landing page. This removes the gap between the promise and what the user sees after the click.

A word on testing. Even small variations of a headline, button color or composition affect perception. By running clean comparisons and dropping weak variants, you gradually find combinations that consistently drive leads. Focus not on clicks but deeper metrics: on‑site engagement, leads, cost per result.

Common mistakes include: cluttered layouts without whitespace, overly generic offers, mismatch between banner and the first screen of the landing page, lack of frequency control. Fixing these makes the campaign feel less intrusive and more natural.

In the end «5 costly mistakes in banner layouts» — is not a bag of tricks but a structured approach. It helps convey product value more clearly and allocate budget more efficiently — which impacts revenue, not just CTR.