Today there are many types and formats of advertising. The advertiser should choose what fits the target audience, campaign goals, budget and geography. Below is an overview of key channels and their strengths.

Out‑of‑home. In modern cities, OOH is visible everywhere: billboards, facades, transport, metro, malls. Cost depends on location — city center is more expensive. The main advantage is constant visibility that builds awareness and reach.

Television. TV remains a mass channel with high penetration and strong brand impact. But production and media are expensive, especially in prime time. Best for image tasks and big launches when fast reach is needed.

SMS. Strengths are immediacy and attention: messages arrive in a personal channel. Works well for short‑term promos and personal offers. Control frequency and relevance to avoid fatigue.

Online advertising. The toolkit is wide: banners and HTML5, video, native, contextual and remarketing. Targeting, testing and tying to sales are easier; fits both performance and awareness.

Print. Newspapers and magazines provide access to solvent audiences and keep trust in niche topics. Good for long‑lived offers and expert positioning; requires a thoughtful media plan and patience.